The Valley Store is a catalyst retail incubator where new locally-made products are introduced, allowing entrepreneurs to test and promote their products, achieve realistic business goals, and develop strategic marketing goals in preparation of launching their brand into larger retail markets.

The Valley Store is a program of the Rio Grande Community Development Corporation in collaboration with the South Valley Economic Development Center, Agri-cultura Network and the Hispanic American Institute. The Valley Store is the retail store of the Delicious New Mexico program.